Ads figures come from TikTok GMV Max (Product and LIVE), Shopee Ads (Iklanku, broad attribution) and Lazada Sponsored Max (Promosi Max); store traffic from TikTok Shop (visitors and product views are sums of daily figures). Greyed rows have no data source yet: Shopee Live and CPAS, Shopee and Lazada traffic, TikTok add to cart and product visitors, Jubelio and the manual daily outbound sheet. GMV Max ROI is TikTok's own: gross revenue ÷ ads cost. GMV Max revenue counts paid and organic orders of the promoted products plus platform subsidies, so GMV Contribution can pass 100%; Order Contribution compares GMV Max SKU orders with units sold.