A checkmark + name means that report/channel shows this KPI, usually under its own local label (e.g. Shopee Iklanku calls Reach "penonton"). A dash means that report doesn't surface it. Rows with no calculation are Raw — pulled directly from the platform, not derived.
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Marketplace KPI Dictionary
Every KPI used across ads & marketplace reporting — its type, how it's calculated, and which report/channel shows it under what local name
Shopee · 5 reports
TikTok / Tokopedia · 3 reports
Lazada · 2 reports