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Marketplace Performance — Monthly Summary

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Ads figures come from TikTok GMV Max (Product and LIVE), Shopee Ads (Iklanku, broad attribution: orders within 7 days of an ad click) and Lazada Sponsored Max (Promosi Max). Greyed rows have no data source yet: Shopee Live and CPAS, ROI, Jubelio and the manual daily outbound sheet. Orders are each marketplace's distinct order count.